AutoVision
1939 LaSalle Study #1
1939 LaSalle Study #1
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LaSalle was a luxury automobile manufactured from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac.
In its final years, the LaSalle Series 39-50 was essentially identical to the Cadillac Series 61. The narrow radiator grille opening was retained and flanked by additional side grille work which aided in heat dissipation from the engine. Headlights, which had moved down and been secured to the body between the grille and the fender, were again attached to the radiator shell. LaSalle also added a sunroof, marketed as the "Sunshine Turret Top". Sales climbed from 15,501 in 1938 to 23,028 in 1939.[1]
Study #1 takes an abstract approach to the streamlined style.
Comes as an 8x10 on acid free matting.
© WAYNE HANKIN. Reproduction prohibited unless by permission only.